And wee're back with more simple but effective strategies to help you market your product!
Our motto: "It's because it's sooo clever!"

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Intro
At times, wee've had the unfortunate job of having to market very uninteresting products.  Stuff like tissues really doesn't get anyone excited, despite those ads on TV about excited people jumping with joy for tissues.

Our Solution
Okay, wee admit that this isn't a new solution and has been applied before, but wee believe it doesn't have enough awareness.
The key here is product specification.  Everyone knows what a tissue does, what it looks like and what to expect.  Despite being used everyday by most people, they often don't pay much attention to it.  Products are uninteresting because they are put in an uninteresting class of products.
So the obvious solution is to put it in a interesting class, preferably something new (and exciting).  Wee can do this by thinking of novel ways to use existing products, and then market an existing product to specialise in this new use.

For our tissue example above, wee came up with the following concept.



As it is being labeled for a specific purpose, your users will instantly know what to use for the task, and not use something not designed for it.  Not only that, you get to charge premiums for specialised goods!

The Results
From the results of the above marketing effort, revenues of Kleenex Ltd have increased by 2000% from the 2007-08 to 2008-09 financial year!  And this is merely a single product!

So remember, always specialise your products.
No!  It's not a frying pan, it's an inconspicuous weapon!

I still lol @ "Kleenex® Mansize".

"Kleenex® Mansize tissues are big, strong & reliable enough for all your needs"

And.. "Kleenex® Mansize Compact"

"Kleenex® Mansize Compact tissues – Just as big.  Just as strong.  But now available in a smaller box."

i like the pink tissue...very clever indeed..

Lol.

Twit | DA | G+ | Last.fm

Interesting indeed , always seem to learn somethin truly random here

Wee've been contacted by feminist groups claiming that the product advertised in the first post was too sexist.
So in the name of gender equality, wee present you with another one of our products, the "Orifice Soap"!

(sorry for small image)

Wee didn't post this up initially as it has a bit of a problem as of now - the soap actually gets smaller the more you use it, which can become a bit more difficult to use later on; heavy use can sometimes cause it to snap, which caused harm to some users during testing.
However, from a marketing perspective, this is largely irrelevant, as reviews are always based upon new soap which does not have such an issue :)

(This post was last modified: 15/03/2010 04:33 AM by ZiNgA BuRgA.)