Endless Paradigm

Some quotes:

Quote:

WOOLWORTHS insists its new logo is a stylised W, or a piece of fresh produce; Apple thinks it is an apple, and the California-based technology company wants to stop Australia's largest retailer from using it.

Apple has mounted a legal challenge to prevent Woolworths from using the logo that now adorns its trucks, stores and products, arguing it is too close to its own.

The man who designed it, Hans Hulsbosch, said Apple was taking trademark protection ''to the extreme''.

''Based on this logic, they would have to take action against every fruitseller,'' Mr Hulsbosch said.

A trademark lawyer, Trevor Choy, said it was common for Apple to prevent anyone from using anything that resembled an apple in a logo or marketing.

''They are just covering off any eventualities,'' Mr Choy said.

But less than 5 per cent of such actions actually make it to court, he said. ''This is often the prelude to settling [the matter]. I doubt it'll go all the way unless, of course, Woolworths decides that they want to go into computers … I doubt Apple expects to win."

Apple is also taking action against a music festival promoter, Poison Apple, which has applied to trademark an apple with a bite out of it atop crossed bones, and Foxtel, whose branding for a new pornography channel, Adults Only, is an apple together with an arrow and a devil's tail..

Apple declined to comment.

Source: http://www.smh.com.au/technology/biz-tec...-ghxe.html

Just thought it was funny.

what. the. fudge. just another reason why apple is for tools. maybe they can sign jack thompson to be head of their legal team.

Is apple so insecure about its identity?

this is ridiculous

Yeah, I heard about that yesterday.

Pretty fucking retarded if you ask me.

trademark91 Wrote:maybe they can sign jack thompson to be head of their legal team.

I lol'd.

anyway, Apple is the suck.

and just for testing purposes, fudge?

Xitherun Wrote:

trademark91 Wrote:maybe they can sign jack thompson to be head of their legal team.

I lol'd.

anyway, Apple is the suck.

and just for testing purposes, fudge?

yeah, i figured youd get that one lol

lol apple thinks they can controll everyone

lol, so the apple vendors will be sued also because most of the apple vendors in our market has an apple logo in it, lol

Next Apple is going to sue Apple for using their logo.