A little background: Panasonic released "Joba" in 2005, a horseback riding machine. The machine mimics, well, horseback riding and provides riders with an ab workout. Aimed at seniors and those not keen on doing actual exercise, the key feature of Joba is that you really don't have to do more than simply sit on it to get a workout. (Though, arm movements are encouraged.) What's more, unlike, say, a treadmill, Joba does not take up much space in cramped Japanese dwellings. Panasonic has launched this product outside Japan to varying degrees of success.

Remember: These poor characters are supposed to be on the horseback riding machines. So! If you find that offensive, do not click over. The clips are possibly NSFW.