A luckless Indian romeo is suing Lynx after he failed to land a single girlfriend during seven years of using their products.
Lynx advert /Rex
Vaibhav Bedi, 26, is seeking £26,000 from parent company Unilever for the "depression and psychological damage" caused by the lack of any Lynx effect.
Court officials in New Delhi have agreed to order forensic laboratory tests on dozens of his half-used Lynx body washes, shampoos, anti-perspirants and hair gels.
Lynx - marketed as Axe in India - is famous for its saucy ads showing barely clothed women throwing themselves at men.
But Bedi says in his court petition: "The company cheated me because in its advertisements, it says women will be attracted to you if you use Axe.
"I used it for seven years but no girl came to me."
When contacted Unilever declined to comment on the case.
But India's leading compensation litigator Ram Jethmalani warned: "There is no data to substantiate the supposition that unattractive and unintelligent men don't attract women.
"In fact some of the best looking women have been known to marry and date absolutely ghoulish guys. I'd suggest that the company settles this issue out of court."
yeah, wee have similar ads for it here in Canada where it's called Axe too.. feel kinda bad for this guy.. thinking he could actually attract girls with it lol funny thing is, he kept trying for 7 yrs :)
01/11/2009 03:42 PM
roberth
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nicodemus82 Wrote:yeah, wee have similar ads for it here in Canada where it's called Axe too.. feel kinda bad for this guy.. thinking he could actually attract girls with it lol funny thing is, he kept trying for 7 yrs :)
I think its just a mind game because when I smell axe it reminds me of gasoline
and when I smell my deodorant vanilla I melt
but my dad says vanilla smells gross on people
so if men like the smell of axe then maybe girls and men should exchange fragrances that way I can smell vanilla on a man
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