I've always wondered why so many portable devices have highly reflective glossy screens.  It seems like a silly idea to me, especially since these screens are LCD and reflective screens only help reduce the effectiveness of LCD in brighter environments.

If I wanted to see my own face, or the sun/random light reflecting back, I'd use a mirror.

And videos such as these, you can clearly see blocks of light reflecting back, and I find this rather disturbing.

Ignoring the reflectiveness of these screens, glossy touch screens also attract fingerprints.

Is it really because these shiny screens look better, that they keep getting made?