An idea is a form (such as a thought) formed by the consciousness (including mind) by the process of ideation. Human capability to contemplate ideas is associated with the ability of reasoning, self-reflection, and of the ability to acquire and apply intellect, intuition, inspiration, etc.. Further, ideas give rise to actual concepts, or mind generalisations, which are the basis for any kind of knowledge whether science or philosophy.

In a popular sense, an idea arises in a reflex, spontaneous manner, even without thinking or serious reflection, for example, when wee talk about the idea of a person or a place.

An !dea Can Change Your Life

Spoiler:

♣♠•◘◙○IDEA○◙◘•♠♣

Now you are enlightened!