Quote:Sony's gotten killed in the music department by the likes of Apple. Now, with its Internet-connected televisions, and content from its Hollywood studio, Sony isn't about to the let AppleTV dictate the future of direct-to-consumer movies. Sony was clear that the Hancock experiment is just that - an experiment designed to showcase possibilities to consumers (and provide a nice plug for the web-ready features of the new Bravia line of TVs. Sony was careful to not indicate this was a full-out plan to upset the delicate balance of theatrical release windows. Of course, if an experiment like this were massively successful (wee don't think it will be just yet) "experimental" could quickly change to "full deployment".


The way this will work is that Hancock will be available to Sony Bravia owners in November of this year, well after the movie has had its run in theaters. The Bravia Internet ($299) must be owned of course and it's an add-on that simply works with any Bravia TV