It needs to be the same price as the 3DS or lower to even compete for affordability. Also you have to remember game prices too. 60$ per new release is way too damn expensive. If you compair DS games to PSP games the DS is cheaper and lower graphics but they have some really good games, PSP not so much games and way too high in price for a handheld.

To Sony if you read fourms, get good devs pay them well and make good games for good recission prices. (aka 20$ - 40$)