Post Reply 
nVidia to buy Ageia
physX onboard, but what does this mean for ATi?
Author Message
UncertainGod
Illogical mindfuckery

Posts: 1,492.4476
Threads: 88
Joined: 16th Aug 2007
Reputation: -8.70083
E-Pigs: 7.1412
Offline
Post: #1
nVidia to buy Ageia
[Image: zonelogo_nvidia.jpg]
[Image: noflash_logo.gif]

nVidia Wrote:SANTA CLARA, CA — FEBRUARY 4, 2008—NVIDIA (Nasdaq: NVDA), the world leader in visual computing technologies and the inventor of the GPU, today announced that it has signed a definitive agreement to acquire AGEIA Technologies, Inc., the industry leader in gaming physics technology. AGEIA's PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK.

"The AGEIA team is world class, and is passionate about the same thing wee are—creating the most amazing and captivating game experiences," stated Jen-Hsun Huang, president and CEO of NVIDIA. "By combining the teams that created the world's most pervasive GPU and physics engine brands, wee can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world."

"NVIDIA is the perfect fit for us. They have the world's best parallel computing technology and are the thought leaders in GPUs and gaming. Wee are united by a common culture based on a passion for innovating and driving the consumer experience," said Manju Hegde, co-founder and CEO of AGEIA.

Like graphics, physics processing is made up of millions of parallel computations. The NVIDIA® GeForce® 8800GT GPU, with its 112 processors, can process parallel applications up to two orders of magnitude faster than a dual or quad-core CPU.

"The computer industry is moving towards a heterogeneous computing model, combining a flexible CPU and a massively parallel processor like the GPU to perform computationally intensive applications like real-time computer graphics," continued Mr. Huang. "NVIDIA's CUDA™ technology, which is rapidly becoming the most pervasive parallel programming environment in history, broadens the parallel processing world to hundreds of applications desperate for a giant step in computational performance. Applications such as physics, computer vision, and video/image processing are enabled through CUDA and heterogeneous computing."

AGEIA was founded in 2002 and has offices in Santa Clara, CA; St. Louis, MO; Zurich, Switzerland; and Beijing, China.

The acquisition remains subject to customary closing conditions.

More details about the acquisition will be provided during NVIDIA's quarterly conference call, to be held on Wednesday, February 13, 2008 at 2:00 PM, Pacific Time. The Company's prepared remarks will be followed by a question and answer period, which will be limited to questions from financial analysts and institutional investors. To listen to the conference call, please dial 212-231-2901; no password is required. The conference call will also be webcast live (listen-only mode) at the following Web sites: http://www.nvidia.com and http://www.streetevents.com.

Replay of the conference call will be available via telephone by calling 800-633-8284 (or 402-977-9140), passcode 21354792, until February 20, 2008. The webcast will be recorded and available for replay until the company's conference call to discuss its financial results for its first quarter, fiscal 2009.

About AGEIA
AGEIA Technologies, Inc., is the industry leader in gaming physics technology. AGEIA's PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK. AGEIA is also credited with developing the world's first dedicated hardware physics processor, the AGEIA PhysX processor. The company, headquartered in Santa Clara, Calif., is privately-held. For more information visit http://www.ageia.com.

About NVIDIA
NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit http://www.nvidia.com.

I'm not quite sure what to think at the moment, as Ageia was a company almost waiting to be acquired by one of the big fish. That said, the prospects of on-GPU physics is an interesting one when you remember all the hot air blew by both nVidia & ATi in 2005. Back in September, Intel announced that it had bought Havok—the industry's leading physics middleware developer—so now that Nvidia is set to acquire Ageia, where does that leave AMD?
(This post was last modified: 04/02/2008 06:45 PM by UncertainGod.)
04/02/2008 06:37 PM
Find all posts by this user Quote this message in a reply
squee666
Grand Warlock

Posts: 3,568.3088
Threads: 351
Joined: 4th May 2007
Reputation: 12.17831
E-Pigs: 555.9265
Offline
Post: #2
RE: nVidia to buy Ageia
all alone poor amd

it means they have to work harder

[Image: IuZelj2.png]
Spoiler for anime watched:
[Image: squee666.jpg]
04/02/2008 06:40 PM
Find all posts by this user Quote this message in a reply
UncertainGod
Illogical mindfuckery

Posts: 1,492.4476
Threads: 88
Joined: 16th Aug 2007
Reputation: -8.70083
E-Pigs: 7.1412
Offline
Post: #3
RE: nVidia to buy Ageia
I always thought once the digestion of ATi was complete the next buy would be Ageia. Though AMD are still talking about have GPU and PPU cores in there fusion chips so I only hope they have there own tech worked out.
And with Intel gearing up to enter the discrete GPU market soon (and obviously there cards will have Havok extensions) things could get interesting towards the end of this year.
(This post was last modified: 04/02/2008 06:44 PM by UncertainGod.)
04/02/2008 06:43 PM
Find all posts by this user Quote this message in a reply
ZiNgA BuRgA
Smart Alternative

Posts: 17,024.1882
Threads: 1,174
Joined: 19th Jan 2007
Reputation: -1.71391
E-Pigs: 446.1807
Offline
Post: #4
RE: nVidia to buy Ageia
Hmm, all I knew about AGEIA was the PhysX chip - I wasn't aware that they had some market in the console area.
But yeah, having a dedicated Graphics and Physics processing unit is really too much for most people.

Having it on-chip will mean that support will definitely go up.
05/02/2008 02:48 AM
Visit this user's website Find all posts by this user Quote this message in a reply
S7*
Sweet Dreams

Posts: 16,689.4373
Threads: 1,056
Joined: 3rd Apr 2007
Reputation: 14.29926
E-Pigs: 383.2309
Offline
Post: #5
RE: nVidia to buy Ageia
wee~ GPUs with Enhanced Physics....... about time don't you think >_>
05/02/2008 03:13 AM
Find all posts by this user Quote this message in a reply
Wolf
Frolicking towards Zinga

Posts: 2,411.1780
Threads: 277
Joined: 4th May 2007
Reputation: -2.56923
E-Pigs: 51.9285
Offline
Post: #6
RE: nVidia to buy Ageia
WOOT! nVidia For the win!


[Image: 5mmh08.png]
WolfLand, PSP ISO's and Full downloads! Visit now.
Spoiler for Houses Burned Down - UPDATED:
- diego (Your dog was inside your Tibet residence...win)
- metalgear (That ranch you had in Santa Monica...poof)
- Games like a Grrl (Soon...very soon)
- Senseiseito Sakura (Got your house in the Hamptons...BURN!)
- MehHakker (I hope you didn't leave anyone in your house in Africa)
05/02/2008 03:50 AM
Visit this user's website Find all posts by this user Quote this message in a reply
Post Reply 


Forum Jump:


User(s) browsing this thread: 1 Guest(s)

 Quick Theme: