It was designed by a guy called Billy May...
so its the almost ultimate manly designer, only surpassed by the ultimate manliness there could ever be, Billy Mays

By the way, is it possible to make a non rectangular screen? because that phone concept seems to have a curved screen.

Anyway, awesome concept! and LOL, the projected image to showcase web browsing through the pico projector doesn't show the phone UI, but its Win7 hahaha