Endless Paradigm

LA times Wrote:To help keep their videos off YouTube, media companies may need to give their videos to YouTube. YouTube parent Google Inc.’s long-promised method for reducing piracy, unveiled Monday, relies on TV networks, movie studios and other content owners to provide the video-sharing service with master copies of their videos. YouTube won’t post those videos. Rather, it plans to use software to find unique characteristics in the clips so it can detect copies posted by YouTube users without permission. Media companies can ask Google to automatically delete every unauthorized copy — or to slap ads on the clips and promote them. Google said it has tested the program with such major media companies as Walt Disney Co. and Time Warner Inc.

If successful, the program would reduce the burden currently placed on content owners, which now have to scour YouTube and other video-sharing sites for pirated material so they can request its removal. But some consumer groups complained Monday that the new technology could delete some online videos that use snippets of copyrighted works appropriately, for criticism, satire or education. Those so-called fair uses are protected by the Digital Millennium Copyright Act. YouTube said the system allowed for fair use of video material but declined to say how. Is this the end of YouTube as wee know it now?

Discuss

Well it was obvious something needed to be done from the media companies point of view,

This won't stop piracy it will just move it on to somewhere else,

Very true.

Piracy will never die

lol youtube is just one site one will die a hundred r waiting to take its place lol

Its always been the same,

It gets stopped at one site then another springs up doing the same thing,

well i wish youtube the best of luck because they guna need it

Yeah youtube traffic will soon decrease

lol

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Google have been working on this tech for a while now, it's main goal is to monetize these copyrighted pieces of content by allowing the copyright holders to inject adds into the vids.

A slightly more complete article