Endless Paradigm

Quote:Online retailer Kogan has imposed the world’s first tax on customers who use an outdated browser like Internet Explorer 7 for their purchases on its site.

Shoppers who stick with IE7 to purchase products on the recently updated Kogan website will be slugged an additional 6.8 per cent.

But customers who come to the site with IE7 can avoid the tax by downloading an up-to-date browser like a more recent version of IE, Google Chrome, Firefox, Safari or Opera using a pop-up on the site.

Kogan says the company was sick of wasting time ensuring its revamped website worked on Microsoft’s old IE7 browser.

“Internet Explorer 7 has long since passed its use-by date,” says CEO Ruslan Kogan.

“It’s a constant source of frustration for our web guys and wee’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for.”

“It’s not only costing us a huge amount, it’s affecting any business with an online presence, and costing the internet economy millions of dollars.



“Secondly, Kogan has established its market leading pricing by cutting unnecessary costs out of its business model. It makes little sense for us to be working so hard to deliver the best possible prices for electronics, and then being wasteful with our own IT spend.”

The hilarious new 6.8 per cent IE7 tax is effective today but customers can easily avoid the added cost with a simple browser update.

Personally. I think this is one of the best ideas ever.


SOURCE

seems about right

L. O. L.

lol

the best part about this is that no one can complain about it.... honestly you'd have to be stupid not to download an alternative browser (for free) when you see this.. i cannot wait to see the uproar from IE7 users when they see this

Who actually does use IE7 though? Isn't IE8 available for XP? That's pretty awful too.

Absurd!!!!

Pretty humorous way of addressing it.

nice