28/05/2009, 10:12 AM
![[Image: soon.png]](http://www.bing.com/s/soon.png)
Quote:Microsoft is reportedly spending $80m to $100m on a new ad campaign for its search engine, which is set to launch next month under the moniker “Bing.”
According to Advertising Age, the software giant has thrown a heap of cash at print, web, TV and outdoor ads in a bid to get people to “Bing it” rather than “Google it” for searches online.
The moniker has been touted for a few months now, ever since Microsoft registered the Bing domain and pointed it at several of the firm’s web servers.
Redmond, however, is remaining quiet about its search engine, which is expected to re-launch in June. Ahead of that details could be revealed at D: All Things Digital shindig in California later this week, where boss Steve Ballmer will be speaking.
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